A CRM with built-in AI that brings orders from Magento and PrestaShop, emails from Office 365, customer history and automated replies together in one place. The consultant sees everything within 5 seconds — order history, latest messages, fulfilment status, team notes. The AI drafts a ready reply to every customer question. Average response time drops from 4 hours to 15 minutes.
Top: filters STATUS / ACTION / STAGE / LAST EMAIL / LAST CALL / CONTACT / DATE. Main table: order number, last contact, B2B customer (Firma Alpha / Beta Solutions / Gamma Group), contact person's email and phone, product, pallets/shipped/amount, status, stage, deadline, commitments. The consultant filters "Urgent + unanswered + DACH" in a single click.
Figures from a genuine deployment. The client is an e-commerce shop with a product portfolio across 3 markets — it requires an NDA. We will show the originals on a call.
The consultant opens the order. On the right they see the customer's message: "please email me today the exact delivery date for the two orders 50000123456 and 50000123457". They type a hint for the AI: "Tell the customer that delivery will be next week". They click "Ask the Agent for a reply" → Claude generates a complete, professional email with the order history, the company context and the right tone of voice. The consultant reads it, edits a sentence if needed, and sends.
The company decides how much responsibility it hands over to the AI. Most clients start in semi-automatic mode (the consultant approves every reply); after 2 months, once the AI is at 95%+ accuracy, they switch routine questions over to full automation.
The AI prepares a ready reply; the consultant reads it, edits it and approves it. Every message passes through a human before it goes out. Default for new clients — 2 months to build trust in the model.
The AI answers predefined categories of question on its own ("when is delivery?", "can I get a receipt?", "change of address"). The consultant steps in only for edge cases. 95%+ accuracy required before it is switched on.
The "History" drawer shows the full timeline: messages synced from Office 365, phone calls (logged), chat, consultants' notes, agreements. Every action carries a timestamp, an author and a status. A consultant sees straight away what a colleague agreed back in March and picks the case up without asking the customer "what did we agree back then".
Before the rollout, a consultant switched between the mailbox, the Magento panel, the PrestaShop panel, notes in Excel and the company messenger. After the CRM went live — everything in one browser window.
The "Data" drawer: name, email, phone, postcode/city, product, amount. Status section: case status (Standard / Urgent / Critical), service stage (New message / Replied / Follow-up / Closed), action (To ship / To contact / Done), commitment status (Awaiting decision / Approved / Cancelled). 4 dimensions of state — no customer is ever left hanging.
Designed together with the ops manager of a real e-commerce shop. Every feature came out of a concrete blocker in daily work, not out of an abstract roadmap.
Claude analyses the order history, the correspondence, the status and the company's procedures → and generates a complete reply in the company's tone of voice. The consultant edits a line if needed and sends it.
Every email from the 3 M365 mailboxes lands in the CRM. Automatic matching to a customer or order by email address, company name or order number in the text. Unrecognised messages go to a "shared inbox" for manual assignment.
A timeline per customer: every email, phone call, chat, consultants' notes and agreements. Every action tagged with a timestamp and an author. Nobody asks "what did we agree back then" — it is all in one view.
Case status (Standard/Urgent/Critical) · Service stage (New/Replied/Follow-up) · Action (To ship/To contact/Done) · Commitments (Awaiting decision/Approved). Filtering on any combination.
Every order has a fulfilment deadline. A red highlight 48h before the date, "overdue" marked in red. Sort by deadline → in the morning you see what has to be done today.
The company defines its own communication rules ("never promise a specific delivery date without confirmation from the warehouse", "always offer a 5% discount on complaints up to PLN 200"). The AI learns those rules and respects them.
Every status change, every message sent, every note — stored with an author and a timestamp. Who did what, and when. A customer can request an export of their history (GDPR).
3 mailboxes: PL/DE/AT. The AI writes replies in the customer's language (recognised from the mailbox). A customer writes in German — the reply comes back in German, in DACH style.
Every client's data lives in an isolated space (Postgres Row Level Security). Zero chance of crosstalk between e-commerce business A and B. Anonymised fake brands in the UI (BuildFlow / StudioDemo / StudioCRM).
From the ops manager's own product description — what genuinely improved in customer service after Customer Service AI went live.
Access to all the information without digging through mailboxes and sales systems — instantly.
All communication and the whole customer history in one place. No jumping between tools.
The AI takes over repetitive tasks (when is delivery, can I get a receipt, change of address) — consultants get on with the important work.
Every reply is generated from the customer's history and the current situation. Not a template, not generic.
The company defines its own communication rules and how the AI operates. The manager supervises, the AI executes.
The system keeps an eye on statuses, deadlines and history — nothing is left hanging for a week.
Serving more customers without growing the team proportionally. An AI multiplier.
All the work in one environment — no switching between 5 tools. Less fatigue, fewer mistakes.
"This is not just a CRM. It is an intelligent operations hub for customer service — sales, communication, automation and AI in one place."
Zendesk, Intercom and Freshdesk are the market leaders — mostly EN, SaaS subscription from €30/month/agent. Our CRM is for operators in PL/DE/AT who want custom development around their own workflow + AI in Polish and German + integration with Magento + M365 with 3 company mailboxes.
The standard StudioApps stack + Microsoft Graph API for M365 + Magento REST + PrestaShop webhooks. Everything self-hosted, and the code belongs to the client.
The product has been in production for months, used inside a real company. It works, it is good — but it is not everything. Here is what sits on the backlog, so you know what you are getting.
Customer Service AI handles incoming emails with complaints and questions. Mailing Suite puts the same set of customers to work in outbound campaigns — a lead universe of 1.48M, behavioural segmentation across 9 dimensions, cohort tracking from engaged to customer. The same CRM data, two directions of communication.
A CRM connected to an email marketing platform. 9-dimension behavioural segmentation, real-time analytics, drip sequences, 2-way inbox with M365. Flagship campaign: 53% open rate · 44% CTR.
A no-obligation conversation: 30 minutes, a screenshare from a DACH client's production system (under NDA), and you will see the AI Concierge write a reply to a real message in 3 seconds.