Custom software development

A custom software development company for businesses that have outgrown off-the-shelf SaaS.

One system built around the way you actually work, instead of five subscriptions held together by a spreadsheet. We build what you cannot buy off the shelf — and we say so plainly when buying off the shelf is the smarter call.

Typical time to first working version

4 weeks

Who owns the code and the data

The client, from day one

Servers

European Union

Describe your process What it costs

Decision

When bespoke software is the right call — and when it is overkill

It is the first question we ask, and the first one we answer honestly, even when the honest answer means we do not get the work.

Off-the-shelf SaaS is enough when…

Your process looks much like everyone else's in your industry. A standard tool handles it without workarounds. The subscriptions cost clearly less than building and maintaining a system of your own. In that situation, building from scratch means paying to recreate something that already exists.

Custom development pays for itself when…

You pay for several tools and use about 20% of each. Your team works around the system instead of working in it. Data has to be retyped by hand from one tool into another. Or your process is your advantage, and you have no intention of bending it to fit someone else's software.

A simple test: add up what you pay every month for all your subscriptions, plus the hours your people lose retyping data between them. If that total over two or three years exceeds the cost of building your own system, the conversation is worth having. If it does not, we will tell you so in our first reply.

Scope

What we build most often

CRM and customer service systems

The whole contact history in one place: email synchronised straight from the mailbox, calls, agreements, statuses. An agent sees the entire case without asking the customer "what did we agree last time?". In one implementation this cut complaint handling from four hours to fifteen minutes.

Process automation and applied AI

Automatic replies to repetitive enquiries, classifying and routing tickets, drafting content. AI goes in where it genuinely saves time — not as decoration for a pitch deck.

Integrations and tidying up data

Connecting the shop, the mailbox, the warehouse and the accounting system so that data moves without a person in the middle. Magento and Microsoft 365 are among the platforms we work with.

Admin panels and data management systems

One place to manage your catalogue, bookings or content, even when the output feeds several shops or sites at once. In one implementation: six Magento stores, 4,484 active products, a single panel.

Migrations without losing your Google rankings

Moving a live shop or system onto a new architecture without losing traffic, reviews or customers. The largest so far: 43,943 orders, zero discrepancies.

Customer acquisition tools

Collecting and organising market data, deduplicating contacts, running the outreach. We run a tool of exactly this kind in production for ourselves — which is how we know where these systems usually break.

Principles

Four things we settle before we write a line of code

The code and the data are yours from day one. Not once the project ends, not once the final invoice clears. If you decide to move the system elsewhere, you already have everything you need to do it.
No per-user fees. Adding a fifth person to the team does not raise the bill. What you pay to run the system is the server and any external services — never licences.
Servers in the European Union, GDPR compliance from the start. Not as a "we will sort that out later" item, but as a design assumption.
We tell you what we did not do. Every implementation has limits. You get them in writing alongside what works — so you do not discover them in your third month of use.

Process

From the first conversation to a working system

Conversation and assessment

You describe the process and the part of it that hurts. We tell you whether this is a job for a custom system — and if it is not, we say so straight away.

Scope, quote, sequence

We write down what gets built in the first stage and what we deliberately postpone. The quote covers a defined scope, not a range stretched across two orders of magnitude.

First working version

It reaches you early and runs on real data — because that is the only point at which you can see whether the assumptions held. Typically four weeks, depending on scope.

Further stages and handover

We build on what proved itself. At the end you get the system, the access credentials and the documentation — in a state that lets you maintain it without us, should you decide to.

A custom software development company for businesses that have outgrown off-the-shelf SaaS.

When bespoke software is the right call — and when it is overkill

What we build most often

Four things we settle before we write a line of code

From the first conversation to a working system

Describe the process that is slowing you down